Your Ticketing Has Analytics. We have the Intelligence Engine.
Unify your ticketing platforms, ads, email marketing, e-comm, fan data & more — then supercharge it with the Soundwave Intelligence Engine. Enhance your daily marketing, advertising, & talent buying operations effortlessly. Reveal exactly what's driving ticket sales, forecast your outcomes months in advance, and put an end to manual processes so you can focus on packing the room.
Less time in spreadsheets. More time selling out shows. Meet The Intelligence Engine.
Compare the antiquated status quo against the Promoter Intelligence Engine.
Say Goodbye To The Old Way
- ✕ Fragmented Platforms & Processes: Logging into multiple ticketing portals, ad managers, and email tools every day just to try and piece together what's actually happening across your portfolio.
- ✕ Manual Day-of-Show Panic: Scrambling before settlement to assemble ad receipts, performance reports, and screenshots into a messy PDF so you can close out the show.
- ✕ Disconnected Data: Fragmented fan data trapped across multiple platforms, duplicate entries, zero cross-venue lifetime value visibility, and key data missing from your marketing & ad efforts.
- ✕ Spray & Pray: Attempting to manage ads across numerous platforms, checking pixel installations, trying to keep audiences in sync, and generating reports while trying to keep stakeholders in the loop.
Meet The Intelligence Engine
- ✓ Single Unified Calendar: Every room, date, and ticketing platform automatically pulled daily with live ticket counts, % sold fill meters, and channel breakdowns.
- ✓ Fully Automated Show-Specific Ad Recaps: Automatically generated, shareable, password gated ad recaps inclusive of Meta, Google, TikTok, & StackAdapt spends, performance analytics, & top-performing ads.
- ✓ Intelligent Fan CRM: Fan data from ticket sales, email marketing, ad targeting, & your merch store unified, enriched, and synced automatically. Advanced audience segmentation for marketing & ad efforts without lifting a finger.
- ✓ Unified Ad Analytics & Automated Reporting: Industry-leading, unified analytical ad insights inclusive of every platform in a single dashboard, automatically. Every show's ad efforts comprehensively recapped with ZERO change to your existing processes and procedures.
Engineered for
Promoters, Marketing Teams & Venue Operators
Purpose-built intelligence tailored for high-volume concert calendars, multi-room venues, and teams who need to sell more tickets with less guesswork.
Every Show, Every Platform, One Unified Command Center
Unified analytics from every show, no matter how many ticketing platforms you utilize. Benchmark daily sales against your historical venue, genre, artist, and portfolio baselines and predict outcomes months in advance.
The Reporting Intelligence You've Always Dreamed Of
Analyze performance by genre, venue, and market. Track historical pace, identify trends across your rooms, and receive automated recaps with actionable insights to continuously optimize marketing and ad spend.
Boost Your ROAS, Sell More Tickets
Soundwave’s proprietary Meta Conversions API integration can boost your ROAS by 2–4x before the Engine even revs. Automated smart audiences and live recommendations eliminate wasted spend and scale the ads that actually sell tickets.
True ROAS & Spend Velocity
Stop guessing which campaigns are driving real ticket sales. Connect Meta and Google ad spend directly to daily ticketing pacing to identify your most profitable channels and eliminate wasted budget.
Server-Side CAPI & Algorithmic Growth
Native pixels miss up to 40% of mobile ticket purchases, forcing you to fly blind. We bypass the browser entirely, piping real, deduplicated sales data directly into Meta and Google's Conversion APIs. This doesn't just fix your reporting—it trains the ad platforms to find more buyers.
- Drive Incremental Sales: Better data means smarter algorithms. By feeding 100% accurate purchase data back to Meta, our partners routinely increase actual ticket sales by up to 25% for the exact same ad spend.
- Uncover True ROAS: Stop pausing profitable ads just because a pixel missed the sale. Reveal the hidden revenue driven by every campaign and dynamically shift budget to your highest-performing assets.
Visual Ad Previews & Fatigue Tracking
Stop toggling between disjointed ad platforms and static ticketing reports. We bring your live ad creatives side-by-side with real-time ticket sales, allowing you to see exactly which visual formats are driving conversions and which ones are burning budget.
- Analyze Asset Velocity: Stop guessing which assets resonate with your audience. Track the exact ROAS, daily ticket velocity, and conversion cost of individual images, videos, and carousels across every active campaign.
- Eliminate Ad Fatigue: Visually identify the exact moment a specific ad stops converting and frequency climbs. Proactively pause dying ads and rotate in fresh creative assets before your CPA spikes.
Your Data, Pulled & Organized Automatically.
Zero Manual Entry.
How the Soundwave Intelligence Engine pulls and organizes your data every day.
Connect in Two Minutes
Add our address to your daily email reports, or connect your platform directly via API. However your ticketing data arrives, you’re up and running in minutes without an IT department.
We Do the Math
We bring your ticket sales, ad spend, and email campaigns together alongside your room tiers, holds, and comps. No more logging into five different dashboards or copy-pasting numbers into a master spreadsheet every morning.
Know Where You Stand
Open one screen every morning to see how your shows are pacing, track which ads and emails are actually driving revenue, and spot slow-selling dates while there's still time to push them — plus instant day-of-show recaps for agents and tour managers.
Built by live event performance engineers
A decade of experience executing multi-million dollar venue rosters, promoter campaigns, and festival on-sales — packaged into software.
10+
Years in live music
95%
Reduction in manual labor
100%
Automated multi-platform ingestion
∞
Unlimited team seats included
Got Questions? We've Got Answers.
Everything you need to know about connecting your ticketing feeds, data privacy, and onboarding.
What ticketing platforms do you support?
Ticketmaster (TM1), AXS, Eventbrite, See Tickets, Tixr, DICE, and Etix. If your venue uses a proprietary or regional ticketing provider, our engineering team can integrate custom parser ingestion within 48 hours.
Can we track multiple venues, rooms, and co-promotions in one place?
Yes. The Intelligence Engine was built specifically for independent promoters and multi-room venue operators. You can filter by room, market, co-promoter split, or view your entire portfolio's aggregate velocity in real time without spreadsheet formulas.
How does the automated Day-of-Show recap work?
On show day, the system automatically compiles ad spend receipts, platform performance, ticket breakdown tiers, and final attendance velocity into a clean executive dossier with a password-protected share link or PDF for agents, talent buyers, and tour managers.
How does the fan CRM integrate with our ad and email marketing tools?
Every buyer transaction is consolidated into your first-party fan database. You can build segments (e.g. genre lovers, high-frequency buyers, lapsed attendees) and push them with 1 click directly into Meta Ads (with CAPI offline conversion matching), Google Ads, TikTok Ads, and Mailchimp/Klaviyo.
Who owns our ticketing data and attendee customer records?
You own 100% of your data. We never sell, pool, or share client fan records. You can export your full historical ledger or revoke platform connections at any time with zero lock-in.
Schedule a Private Walkthrough
Connect your ticketing feeds and see your entire concert roster in the Soundwave Intelligence Engine.
Walkthrough Request Received
Thank you! Our live music intelligence team is reviewing your ticketing footprint and will reach out within 1 business day with your private walkthrough link.
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